A critical component of your Internet marketing strategy is Search Engine Optimization (SEO), where we upgrade your website to make it rank higher on search engines.
Why? Well, most consumers use the Internet to conduct initial research if they are looking for products or services. They pull up a search engine like Google, Bing or Yahoo and type in words and phrases to find a website that will provide relevant information about the goods or services they are looking for.
The trouble is most people simply click on links that come up toward the top of the first search page. They rarely go beyond the first page or two before typing in a new search to narrow their focus. In fact 75% of users never scroll past the first page of search results
Getting your business website on the first pages of search engine results for your keywords is therefore critical to routing traffic to your site.
What are keywords? These are the descriptors that visitors use when searching for relevant sites that will meet their consumer needs. For example, someone searching for a new car might type in “SUV dealers Orlando” or “auto sales Boston”. A customer looking for a better insurance package might key in “life insurance brokers”. And so on.
We work with you to identify words and phrases that are associated with your business like “Inbound Marketing” would be for us. Using web analytics along with marketing analytics tools, we can show you high-volume, non-competitive terms to incorporate into your website. We then adjust the text of your website to include optimum use of those words that will rank you higher on search results. You will be able to see how keywords are performing for your website ranking, and you will also be able to see how your competitors are ranking for those same terms.
Blueprint Marketing will give you crucial SEO power. Just imagine the huge advantage that will give you over your competitors.
Always remember
Search engine optimization (SEO) is the practice of improving the traffic to a website from the organic or natural results of a search engine. SEO does not try to trick search engines. On the contrary, the goal of SEO is to provide information-rich content in a way that is naturally weighted by the search engines because it follows the rules of the search engines. if you stick to are guidelines for optimizing content according to current SEO best practices there’s a large amount of revenue to be made via the web